The rules of marketing have changed. In today's internet world, one of the most effective - and most measurable - ways to achieve this is through pay-per-click marketing. Shammi Kapoor will teach you not only the ins and outs of effectively using Google Adwords, but will also share his knowledge as an expert in following fields of Adwords and Seo.

Advanced Account Optimization
 
It focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. By Attending his seminar you can use techniques you can functionally use to improve your accounts overall performance. Following are the techniques of Advanced Account Optimization to be covered:-

• Psychology of Search
  
• Best Practices for PPC Success
  
• Understanding Keywords
  
• Writing Effective Ad Copy
  
• Landing Pages that Convert
  
• Advanced optimization techniques
  
• Boosting Your PPC Traffic
  
• Increasing PPC Conversion Rates
  
• Quality Score Demystified
  
• Beyond Text- Multimedia Ads
  
• Content Network Deep Dive
  
• Advanced Geographic Targeting
  
• Adwords Editor
  
• Google Analytics Implementation

It concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session is as follows:-

• Setting Goals
  
• Tracking Conversions
  
• Exploring ROI
  
• Effective Bidding Strategies
  
• My Client Center
  
• Account Organization
  
• Testing, Testing, Testing
  
• Ad Copy
  
• Landing Pages
  
• Profit per Impression/Click
  
• Adwords Reports
  
• Google Analytics Reports
  
• Click Quality
  
• Even More Tool

1. How to Develop and Implement effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
2. How to Conduct Keyword Market Research on target markets searching habits
3. SEO Copywriting/Editing
4. How to Develop and optimize Meta Tags
5. How to Optimize and Market Social Media
6. How to Develop SEO standards for usability Design and coding
7. How to Use ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various Portals
8. How to Develop, generate and interpret periodic campaigns performance reports using web analytics
9. How to Monitor organic search placement and Generate weekly reports
10. How to Generate detailed monthly SEO reports using Web CEO and Hits Link